Programme 2018

SPOBIS Gaming & Media


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20.8. |
09:45 – 10:45 |
Room 3 (2nd floor) |
Masterclass |

From hype to relevant brand channel – Esports at Sport1: On sponsorship and activating digital natives

A passionate pro competition – and the opportunity to experience digital worlds in a whole new way. A new generation of heroes is conquering our screens and their athletes are becoming renowned digital stars. That’s Esports!

Esports fascinates millions of people both in Germany and worldwide. What was considered mere hype until just recently is today a relevant branding opportunity for advertising companies and a leading topic in the German sponsorship industry.

Over the past few years, Sport1 has succeeded in transforming Esports into a multimedia event for the masses. Find out during the masterclass about the opportunities, added value and target groups that this rapidly expanding field offers global brands, associations and clubs today and what it will offer in the future. Learn all the background details during this interactive, analytical session.

Manuel Atzler

Head of Media Sales Clients
Sport1 Media GmbH

Marc Förster

Product Owner eSports
Sport1 GmbH

Christian Gruber

Senior Director Direct Sales / Member of the Executive Board
Sport1 Media
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