Programme 2018

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20.8. |
09:45 – 10:45 |
Room 4 (2nd floor) |
Masterclass |

Virtual advertising – keeping content of brands, leagues and federations relevant for fans

The identification of new, diversified demands and promising trends is key to create relevant added value for the industry’s stakeholders in a rapidly changing sport market. Within this scenario, the focus on technological innovations has always been essential in order to adapt brand communication strategies based on changes in consumer behaviour.

We want to lay out und discuss the benefits of virtual advertising for global acting brands, leagues and federations – including how this particular value can be accessed right now and the exciting possibilities for the future as the sports and technology markets continue to evolve.

Charlie Marshall


Lasse Wolter

Senior Director Business Development 
Lagardère Sports
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