Programme

SPOBIS Gaming & Media

 

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Programmplaner

 

09:00
21.8. |
09:00 – 12:30 |
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Hackathon

08.00-12.30
You can find the latest timings in our SPOBIS Gaming & Media-App.

During the hackathon taking place at the conference in cooperation with Google, YouTube and FC Schalke 04, 40 programmers will be set live streaming tasks to develop solutions for the sports media industry.

21.8. |
09:00 – 09:30 |
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Speed-Net.

09.00-09.30
You can find the latest timings in our SPOBIS Gaming & Media-App.

On your marks, get set – network! Use the networking rounds for surprise encounters and make countless new contacts in just 30 minutes. Places are limited: first come, first served!

21.8. |
09:30 – 10:30 |
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Social Video

09.30-10.30
You can find the latest timings in our SPOBIS Gaming & Media-App.

A guide to social video: greater reach, greater participation, greater revenue?!
Please note that only a limited number of seats are available for masterclasses. Conference participants are able to register from 1 August 2017.

In recent years, the importance of videos in social media has grown immensely. On most social platforms, the algorithms are set so that creative, funny and high-quality videos rank higher than other videos. This makes it all the more important for sports rights holders, media, clubs, associations and sponsors to always catch the attention of their fans and (potential) customers with video content.

Topics covered:
• Creation: sport is becoming entertainment. It must capture and hold viewers’ attention. But what exactly is it that turns videos into content with a huge reach?
• Participation: how can the relevance of content be optimised to ensure a high level of participation?
• Technology: every platform is different. Not only does the content need to be perfect – the videos’ technical cut must, too. What must be borne in mind here?
• Marketing: how can you market and monetise your digital reach?
• Analysis: creation meets SEO and analytics – how do they fit together?

Speakers:
Lukas Klumpe | Managing Director, Athletia Sports
Britta Sölter | Director Strategic Partnerships & International Business, Athletia Sports

21.8. |
09:30 – 10:30 |
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eSports Sponsoring

09.30-10.30
You can find the latest timings in our SPOBIS Gaming & Media-App.
Please note that access to this Masterclass is by invitation only.

eSports sponsoring – same, same but different

Not a day goes by on without new headlines and clichés for and against eSports. But what does it all mean for your brand and sponsorship? In our masterclass, we wish to provide you with some answers – not by merely repeating the same biased opinions and presenting dull theory, but rather with concrete facts, ideas and approaches for your eSports sponsoring.

Who are the eSports fans and what do they want? How do I need to create my sponsorship to reach this target group?
What rights are even available, and what time frames and prices can I expect in eSports sponsoring?

We would like to host an open, intensive discussion on this with recognised experts – and above all with you. We look forward to hearing your thoughts.

Topics covered:
• Why should I invest in eSports?
• How does the eSports business work?
• What time frames and prices can I expect in eSports sponsoring

Speakers:

André Fläckel | Director eSports, Lagardère Sports
Saad Sarwar | CEO & CO-Founder, Level99
Romain Bigeard | Team Manager, Unicorns of Love

21.8. |
09:30 – 10:30 |
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Virtual Gaming

09.30-10.30
You can find the latest timings in our SPOBIS Gaming & Media-App.

Gamified betting: How did betting on computer-generated sports events end up being a US $10 billion market?
Please note that only a limited number of seats are available for masterclasses. Conference participants are able to register from 1 August 2017.

Virtual sports betting started as a filler event about 15 years ago. It has become a mainstream product for bookmakers around the world today. Virtual sports take millions of bets a day and drive the boundaries of innovation in motion capture technology. The masterclass discusses the motivations behind the players and how the product is structured to maximize revenue. It also shows how sports rights holders, sponsors and service providers can make their share of the business.

Topics covered:
• What is virtual sports betting?
• Products and technologies
• Commercial model and monetization
• Opportunities for sport rights holders, sponsors, service providers
• Regulation

Speakers:
Neale Deeley | Managing Director Gaming, Sportradar
Heinz Kierchhoff | Head of Gaming Unit, Sportradar

10:00
21.8. |
10:30 – 11:00 |
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Coffee Break

10.30-11.00
You can find the latest timings in our SPOBIS Gaming & Media-App.

21.8. |
10:45 – 12:30 |
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Football and eSports

10.50-12.30
You can find the latest timings in our SPOBIS Gaming & Media-App.

Big buzz or big business? La Liga’s gaming strategy Case
Daniel Vicente | Coordinator Mobile and Gaming, La Liga

eSports: Jackpot or overrated hype? Must sports clubs and associations act now? Talk
Sascha Schmidt | Senior Professor & Director, Center for Sports and Management, WHU

Young target groups, Asian market, new partners: FC Schalke 04’s longterm plans to make money with eSports Presentation
Alexander Jobst | Board Member for Marketing, FC Schalke 04

Learning by playing: VfL Wolfsburg vs. FC Schalke 04 show match Case/Talk
Felix Welling | Head of Corporate Development, VfL Wolfsburg
Tim “Tim Latka“ Schwartmann | eSports Athlete, FC Schalke 04
                           Timo “TimoX“ Siep | eSports Athlete, VfL Wolfsburg

21.8. |
10:45 – 12:45 |
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Digital sponsorship

10.45-12.45
You can find the latest timings in our SPOBIS Gaming & Media-App.

A chip in the sleeve and goal of brand development: Why Allyouneed Fresh is investing over 20 million in FC Schalke 04 Case
Jens Drubel | Managing Director, Allyouneed Fresh

Digital enterprises, digital sponsorship: Activating SAP in sport Presentation
Lars Lamadé | Head of Global Sponsorships Europe & Asia / Member of the Supervisory Board, SAP

Digital comeback in sport: Bwin’s new sponsorship strategy Case
Stephan Heilmann | Head of DACH Bwin, GVC Holdings

More than a decade of experience in e-sport: The expertise of an endemic sponsor Case
Paul Leaman | Vice President EMEA, HyperX

High-speed internet, connectivity, net-savvy target groups: What eSports means for Vodafone’s sponsorship Case
Gregor Gründgens | Director Brand Marketing, Vodafone

11:00
21.8. |
11:00 – 13:00 |
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Media platforms

11.00-13.00
You can find the latest timings in our SPOBIS Gaming & Media-App.

Commerce critical or surprisingly open? How to interact with younger generations Presentation
Florian Hager | Programme Director “funk”, the youth channel of ARD and ZDF

Broadcasting licences for live streams: Sham debate or real threat? Discussion
Dr. Pietro Graf Fringuelli | Partner & Head Media and Sports Group, CMS Hasche Sigle
Martin Dörmann | Member of the Bundestag, Media Policy Spokesperson, SPD
                           Dr. Tobias Schmid | Director, Media Authority NRW

Reaching millions on Facebook, Youtube, etc.: Bild’s digital reality Presentation
Nikolaus Glasmacher | Head of Product Management Sport, BILD

Streaming, subscriptions, bundles: Which business models will prevail in the future? Discussion
Olaf Coenen | Vice President European Publishing, Electronic Arts
Benjamin Reininger | Marketing Director DACH, DAZN
                           Dennis Ceccarelli | Senior Product Marketing Manager Xbox Live, Microsoft

12:00
21.8. |
12:30 – 13:45 |
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Lunch Break

12.30-13.50
You can find the latest timings in our SPOBIS Gaming & Media-App.

21.8. |
12:30 – 13:30 |
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FIFA Matches

12.30-13.30
You can find the latest timings in our SPOBIS Gaming & Media-App.

Play against international FIFA pros from the Bundesliga clubs FC Schalke 04 and VfL Wolfsburg!

13:00
21.8. |
13:45 – 17:00 |
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Hackathon

13.45-17.00
You can find the latest timings in our SPOBIS Gaming & Media-App.

During the hackathon taking place at the conference in cooperation with Google, YouTube and FC Schalke 04, 40 programmers will be set live streaming tasks to develop solutions for the sports media industry.

21.8. |
13:45 – 14:15 |
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Digital Transformation

13.45-14.15
You can find the latest timings in our SPOBIS Gaming & Media-App.

In-house or outsourcing: what structures and partnerships do football clubs need to support the digital transformation process? Three industry experts will discuss key issues with the audience during an open round table discussion.

Five central questions for the digital transformation of sports clubs:
• What type of employees do I need?
• What is the most suitable structure for change processes?
• Is a change in culture necessary within my organisation?
• Which software and hardware solutions do I need?
• Which external service providers should I involve?

Speaker:
Sascha Schmidt | Senior Professor & Director, Center for Sports and Management, WHU
Philipp Liesenfeld | Business Development, 1. FC Köln
Maurice Sonneveld | Head of Digital Media, Hertha BSC
 

 

14:00
21.8. |
14:15 – 16:15 |
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Digitalisation

14.15-16.15
You can find the exact timings in our SPOBIS Gaming & Media-App.

CPM? Emotions? Performance? An analysis of sponsorship in professional sport Discussion
Jan Lehmann | Managing Director, Nielsen Sports
Christian Gruber | Managing Director, Layenberger Nutrition Group

The power of social videos: Future advertising spaces for the sports business industry Presentation
Lukas Klumpe | Managing Director, Athletia Sports

Becoming digital #1 in Europe: What must the Bundesliga do? Discussion
Andreas Heyden | Managing Director, DFL DS
Alexander Wehrle | Managing Director, 1. FC Köln
                           Peter Görlich | Managing Director, TSG 1899 Hoffenheim

Virtual advertising pending deployment: Which business model is prevailing? Discussion
Ulrik Ruhnau | Executive Vice President Stadiums & Arenas, Lagardère Sports
Steffen Grupp | Head of Sponsoring and Events, VfL Wolfsburg
                            Dr. Uwe Ploch I Director of Summer Sports, Infront Sports & Media

21.8. |
14:15 – 16:15 |
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eSports

14.10-16.15
You can find the exact timings in our SPOBIS Gaming & Media-App.

No “true love”: Why Borussia Dortmund is not investing in eSports Presentation
Carsten Cramer | Director Sales and Marketing, Borussia Dortmund

eSports betting: Trends in a billion-euro business Discussion
David Lampitt | Managing Director, Sportradar UK
Ian Smith | Commissioner, eSports Integrity
Werner Becher | CEO, Interwetten

eSports insights for sports business: The way gamers and their audience think Presentation
Michael Heina | Senior Consultant & Head of eSports Europe, Nielsen Sports

Investments in eSports: Cases, structures and prognoses Presentation
Chris Hana | CEO, The Esports Observer

Clash of Structures: Legal issues in eSports Discussion
Jan Pommer | Director Team & Federation Relations, ESL
Alexander Müller | CEO, SK Gaming
                           Robert Müller v. Vultejus | Managing Director, Lagardère Sports
                           Simon Koschel | Partnerships Manager DACH, Twitch.tv

21.8. |
14:30 – 16:15 |
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Media rights

14.30-16.15
You can find the exact timings in our SPOBIS Gaming & Media-App.

The next big thing OTT? How sports associations wish to achieve media independence Presentation+2:1-Talk
David Szlezak | Managing Director, EHF Marketing
Rainer Geier | Managing Director, Laola1 Multimedia

Reaching new target groups: The eSports plans of German media enterprises Discussion
Michael Heise | Vice President Games and Product Innovation, RTL Interactive
Stefan Zant | Managing Director, ProSiebenSat.1 Sports
                           Robin Seckler | Managing Director Digital Products, Sport1

New competitors, new target groups, new business models: What does it all mean for the ZDF’s sports rights strategy? 1:1 Talk
Thomas Fuhrmann | Head of sports department, ZDF

After losing the Olympic rights: Where is the EBU heading? 1:1 Talk
Stefan Kürten | Director Sports & Business, EBU

16:00
21.8. |
16:15 – 16:30 |
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Coffee Break

16.15-16.30
You can find the latest timings in our SPOBIS Gaming & Media-App.

21.8. |
16:30 – 17:15 |
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Final

16.30-17.15
You can find the latest timings in our SPOBIS Gaming & Media-App.

A critical sales discussion: Questions on eSports from sponsors and media spenders 1:1-Talk
Andreas Nassauer | Head of Group Media, Deutsche Telekom
Ralf Reichert | CEO, ESL

Hackathon resultsTalk
Daniel Griese | Managing Director Product & Engineering, zlyde
Hermann Ebert | Principal Developer, zlyde

 

17:00
21.8. |
17:15 – 19:00 |
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Get-together

From 17.15
You can find the latest timings in our SPOBIS Gaming & Media-App.

Networking on all levels: the get-together at the SPOBIS Gaming & Media is an absolute must-attend event for the industry. The perfect opportunity to discuss business after the day programme has ended.