Programme

SPOBIS Gaming & Media

 

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09:00
20.8. |
09:00 – 09:30 |
Foyer (1st floor) |
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Speed-Networking |

Speed-Networking

On your marks, get set – network! Use the networking rounds for surprise encounters and make countless new contacts in just 30 minutes. Places are limited: first come, first served!

20.8. |
09:45 – 10:45 |
Room 4 (2nd floor) |
|
Masterclass |

Virtual advertising – keeping content of brands, leagues and federations relevant for fans

The identification of new, diversified demands and promising trends is key to create relevant added value for the industry’s stakeholders in a rapidly changing sport market. Within this scenario, the focus on technological innovations has always been essential in order to adapt brand communication strategies based on changes in consumer behaviour.

We want to lay out und discuss the benefits of virtual advertising for global acting brands, leagues and federations – including how this particular value can be accessed right now and the exciting possibilities for the future as the sports and technology markets continue to evolve.

Charlie Marshall

COO
Supponor

Lasse Wolter

Senior Director Business Development 
Lagardère Sports
Operated by
20.8. |
09:45 – 10:05 |
Room 2 (2nd floor) |
|
Presentation |

Social media snapshot: How can I reach (potential) clients on social media and how will this change in the future?

Falk Bielesch

Co-Founder and Managing Director 
eSome
20.8. |
09:45 – 10:45 |
Room 3 (2nd floor) |
|
Masterclass |

From hype to relevant brand channel – Esports at Sport1: On sponsorship and activating digital natives

A passionate pro competition – and the opportunity to experience digital worlds in a whole new way. A new generation of heroes is conquering our screens and their athletes are becoming renowned digital stars. That’s Esports!

Esports fascinates millions of people both in Germany and worldwide. What was considered mere hype until just recently is today a relevant branding opportunity for advertising companies and a leading topic in the German sponsorship industry.

Over the past few years, Sport1 has succeeded in transforming Esports into a multimedia event for the masses. Find out during the masterclass about the opportunities, added value and target groups that this rapidly expanding field offers global brands, associations and clubs today and what it will offer in the future. Learn all the background details during this interactive, analytical session.

Manuel Atzler

Head of Media Sales Clients
Sport1 Media GmbH

Marc Förster

Product Owner eSports
Sport1 GmbH

Christian Gruber

Senior Director Direct Sales / Member of the Executive Board
Sport1 Media
Operated by
20.8. |
09:45 – 10:45 |
Room 5 (2nd floor) |
|
Masterclass |

Record, post, like – Let's go Commentaro

Direct dialogue with the target groups thanks to Commentaro: how all sports content owners can tap into attractive new potential and why Commentaro is one of the most innovative of the latest sports media projects! What is the business case behind it and how can the platform be embedded within the target group? Gain compelling insights on just these aspects and much more during this masterclass.

Gisbert Wundram

Managing Director
Commentaro

Bendix Eisermann

COO / Owner
Commentaro GmbH

Karsten Linke

freelance sports commentator
Operated by
10:00
20.8. |
10:00 – 10:25 |
Foyer (1st floor) |
|
Open Presentation |

eSports.com – A Unified Solution for the Entire Esports Community

Michael Broda

CEO
eSports.com
Operated by
20.8. |
10:05 – 10:25 |
Room 2 (2nd floor) |
|
Presentation |

The Jodel social media phenomenon: How to reach young target groups locally

Tim Schmitz

COO 
The Jodel Venture
20.8. |
10:25 – 10:45 |
Room 2 (2nd floor) |
|
Presentation |

How to be a rock star sports club on digital media

Jan Bechler

Digital Entrepreneur and (Co-)Host 
Online Marketing Rockstars
11:00
20.8. |
11:00 – 11:25 |
Foyer (1st floor) |
|
Open Presentation |

“Why esports depend on the coaches”: A look to the future

Nicolas Reber

CEO & Founder
GamerLegion 
Operated by
20.8. |
11:15 – 12:40 |
Room 1 (Ground floor) |
|
1:1 Chat |

''We need a change of culture and leadership'': Hertha BSC and digital transformation

Paul Keuter

Member of the Executive Board
Hertha BSC
20.8. |
11:15 – 11:40 |
Room 2 (2nd floor) |
|
1:1 Chat |

Live sports, gaming, consoles: A new breed of sports fans?

Benjamin Reininger

Senior Vice President Marketing Europe 
DAZN
20.8. |
11:15 – 12:15 |
Room 4 (2nd floor) |
|
Masterclass |

How to be successful in Esports as a non-endemic brand

More and more non-endemic brands become aware of Esports and want to get a foot into the market. This masterclass provides a deep dive into ESL’s work with brands like Mercedes-Benz, DHL or Vodafone. We will share our first-hand insights from ESL’s perspective:

Why should non-endemic brands enter the Esports market? What successful cases do already exist? How does an effective partnership work? How can Esport and non-endemic brands benefit from each other?

Bernhard Mogk

SVP Global Sales & Business Development
ESL

Toan Nguyen

Executive Consulting Director
Jung von Matt/SPORTS and Partner JvM/STARS

Christine Schröder-Schönberg

Head of Sponsoring Team 
DHL
Operated by
20.8. |
11:40 – 12:05 |
Room 2 (2nd floor) |
|
Discussion |

Listening out: The new voice and audio business models for the sports business industry

Gisbert Wundram

Managing Director
Commentaro

David Görges

Head of New Media / CRM
Borussia Dortmund 

Stefan Baur

Head of Online - 2018 FIFA World Cup
ZDF

Marcel Grobe

Head of Communications DACH, CEE, Israel
Spotify

Daniel Sprügel

Facilitator
20.8. |
11:40 – 12:05 |
Room 1 (Ground floor) |
|
1:1 Chat |

New business model, stadium experience, start-ups: Eintracht Frankfurt’s digital image

Axel Hellmann

Board Member 
Eintracht Frankfurt
12:00
20.8. |
12:00 – 12:25 |
Foyer (1st floor) |
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Open Presentation |

The Tokenization of Sports Teams & Fan Monetization

Alexandre Dreyfus

CEO
Mediarex Enterprises
Operated by
20.8. |
12:05 – 12:30 |
Room 1 (Ground floor) |
|
Presentation |

Leadership in the digital age: If I don't change myself, then others will change me

Ibrahim Evsan

Digital Entrepreneur 
20.8. |
12:30 – 12:45 |
Room 1 (Ground floor) |
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Discussion |

Cologne start-up culture: Why the FC is investing in the biggest ecosystem for sport innovations

Bernd Wahler

Chairman
Hype Sports Innovation

Amir Raveh

President & Founder
Hype Sports Innovation

Alexander Wehrle

Managing Director
1. FC Köln
13:00
20.8. |
13:00 – 13:25 |
Foyer (1st floor) |
|
Open Presentation |

Fan TV comparative study: The Bundesliga needs further digitalisation – routes to success!

Tobias Fröhlich

Managing Partner & Founder
TeraVolt
Operated by
20.8. |
13:40 – 13:55 |
Room 2 (2nd floor) |
|
Presentation |

Esports crash course – What you need to know to understand the industry's structure

Chris Hana

CEO
The Esports Observer
20.8. |
13:55 – 14:15 |
Room 2 (2nd floor) |
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Discussion |

From the clan perspective: Where is the Esports business heading?

Wouter Sleijffers

CEO
Fnatic

Peter Mucha

COO
G2 Esports

Jakob Lund Kristensen

Co-Founder & EVP Sales
RFRSH Entertainment

Nicola Piggott

Co-Founder
The Story Mob
14:00
20.8. |
14:15 – 14:40 |
Room 2 (2nd floor) |
|
Discussion |

The future of event organisers: Are publishers taking control?

James Lampkin

Vice President Product Development
ESL

Tomek Borowka

Business Development & Esports Manager
Super Evil Megacorp

Alban Dechelotte

Head of Sponsorship & Business Development EU Esports
Riot Games

Victoria Gaskell

Partner and Co-Head of Media
CMS

Graham Ashton

Business Journalist
The Esports Observer
20.8. |
14:20 – 14:40 |
Room 1 (Ground floor) |
|
1:1 Chat |

SAP's ground-breaking eSport partnership: Lessons learned in the first month as a clan sponsor

Milan Cerny

Technology and Innovation Lead Global Sponsorships
SAP
20.8. |
14:40 – 15:00 |
Room 1 (Ground floor) |
|
Presentation |

Between FIFA console and football stadium: Unitymedia's take on the sponsorship of the future

André Schloemer

Senior Vice President Brand Management 
Unitymedia
20.8. |
14:40 – 15:00 |
Room 2 (2nd floor) |
|
Presentation |

Is Esports the new football? Lessons learned from two years of Esports at Sport1 

Pascal Damm

COO Digital
Sport1
15:00
20.8. |
15:00 – 15:20 |
Room 1 (Ground floor) |
|
Presentation |

A taste of things to come: Pringles' first insights into eSport sponsorship

Dominik Schafhaupt

Marketing Manager Snacks Northern Europe
Kellogg
20.8. |
15:00 – 15:25 |
Foyer (1st floor) |
|
Open Presentation |

Click me baby one more time : How design makes brands (more) successful

Dennis Dominguez

Design Director
Peter Schmidt Group

Sven Franke

Design Director
Peter Schmidt Group
Operated by
20.8. |
15:00 – 15:20 |
Room 2 (2nd floor) |
|
1:1 Chat |

Macklemore, Snoop Dogg – and now eSport: The new sponsorship approach of streetwear retailer Snipes

Ismail Boulaghmal

Marketing Director
Snipes
20.8. |
15:20 – 15:40 |
Room 1 (Ground floor) |
|
Presentation |

Reaching young target groups: Adidas' leading-edge activation of the DFB partnership

Manuel Maisel

Brand Communication Football Team
Adidas 
20.8. |
15:20 – 15:40 |
Room 2 (2nd floor) |
|
Discussion |

What can eSport and classic sport learn from each other?

Alban Dechelotte

Head of Sponsorship & Business Development EU Esports
Riot Games

Oliver Poppelbaum

Director of Sales  / Authorised Representative
Hamburger SV

Nicolas Gaede

Senior Vice President Esports
Lagardère Sports
16:00
20.8. |
16:00 – 16:25 |
Foyer (1st floor) |
|
Open Presentation |

Success factors in an esports project: Experiences and tips from a gaming agency

Cedric Schlosser

Co-Founder & CEO
MYI Entertainment
Operated by
20.8. |
16:10 – 16:35 |
Room 1 (Ground floor) |
|
Discussion |

The challenges that eSport must now solve

Alexander Müller

CEO
SK Gaming

Dr. Pietro Graf Fringuelli

Comissioner & Chairman
WESA

Florian Rittweger

Head of Business Development
Rakuten

Dr. Holger Blask

Director Audiovisual Rights and Member of the DFL Executive Committee
DFL
20.8. |
16:35 – 17:00 |
Room 1 (Ground floor) |
|
1:1 Chat |

10 years to a billion-euro business: Strategy talk on the sports business of the future

Carsten Koerl

CEO
Sportradar
17:00
20.8. |
17:00 – 17:20 |
Room 1 (Ground floor) |
|
1:1 Chat |

eSport bullshit bingo

Ralf Reichert

CEO
ESL

Marco Klewenhagen

CEO and Editor in Chief
SPONSORs
20.8. |
17:30 – 20:00 |
Get-together area |
|
Get-together |

Get-together

Networking on all levels: the get-together at the SPOBIS Gaming & Media is an absolute must-attend event for the industry. The perfect opportunity to discuss business after the day programme has ended.