SPOBIS Gaming & Media

21 August 2017

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Quotes about SPOBIS

    “Ultimately, all of us can develop further and each make a contribution to such an event.”

    Carsten Cramer
    Director of Sales and Marketing Borussia Dortmund

    “This conference reflects the issues in the fields of marketing, sponsorship and licensing currently preoccupying the sports business industry. Answers for extremely crucial questions can be found here.”

    Zeljko Karajica
    COO ProSiebenSat.1

    “Countless decision-makers attend and excellent presentations are given – and we wish to position ourselves in this environment.”

    Thomas Krohne
    Former Managing Director, the sportsman media group 

    “Sports fans’ media consumption is changing radically.”

    Jan Menneken
    Former Associate Vice President Germany, Nordics, Central Europe NBA

    “There are countless interesting presentations and a great deal of valuable impetus to be gained.”

    Oliver Kahn
    Former national goalkeeper

    “An excellent opportunity to network with sponsors and partners alike – and it is not least for this reason that the SPOBIS has become so well established.”

    Thomas Bach
    President IOC

    “You will find interesting topics, a good atmosphere and excellent opportunities for networking here. These three components characterise the SPOBIS.”

    Karl-Heinz Rummenigge
    Chairman FC Bayern München

Key questions covered at the conference

How is eSport being structured for the future?

Which service providers offer what?

Which technologies are involved in which areas?

What are the current issues in the media sports rights trade?

How can I find sponsors and what do I need to offer them?

How does sponsorships work in eSports?

What can be learned from the traditional world of sports?

Who holds what rights in eSport?

How are major players preparing for the future?

What do the latest digital developments mean for my business?

What needs exist in the gaming industry?

How can I get involved in the eSport trend?


    Premiere for the new conference

    This SPOBIS Gaming & Media is a B2B conference aimed at decision-makers from the booming eSports industry as well as the classic sports and media industries. SPONSORS will contribute the many years of success of the SPONSORS Media Summit, which is attended by 400 specialists and decision-makers from the fields of sport, business and media. In cooperation with the Gamescom host Koelnmesse and the German Games Industry Association (BIU), the first SPOBIS Gaming & Media will celebrate its premiere one day before the official opening of the Gamescom.

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    New SPOBIS umbrella brand

    The conference series organised by SPONSORs Verlags GmbH has a new umbrella brand. In future, all conferences will take place under the SPONSORs Business Summit (“SPOBIS”) brand. While the name of the main annual event, the “SPOBIS”, will remain unchanged, the event previously referred to as the “SPONSORs Media Summit” will now be known as the “SPOBIS Gaming & Media”. Beside the new name, the conference will also be complemented with new content on the subject of gaming.

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    Our partner - the Gamescom

    gamescom serves as the central platform for the European computer and video game industry including retail, industry and media and is the world’s largest trade fair for interactive entertainment

    It is far more than just a video trade fair, though, but rather a 360-degree event focused on the future of digital entertainment. More than 500,000 visitors come to Cologne during the gamescom week, which comprises the gamescom, gamescom city festival and countless other related events – including 30,000 trade visitors.

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8 good reasons to participate/become a partner

We bring together more than 40 renowned international speakers and experts, who inform of the latest developments in countless different areas.

Take advantage of the unique networks of Gamescom and SPONSORS/SPOBIS comprising high-calibre international contacts from different industries.

Use the many opportunities and formats for a personal exchange with top decision-makers from fields of advertising, sports business and gaming.

Special conference formats guarantee active networking with companies and event participants.

The experienced SPOBIS editorial team organises a well-balanced, up-to-date and future- relevant conference programme.

Present your own ideas, products and services to potential customers and receive direct feedback.

Learn new things and from others: the presentation of countless business cases, projects and ideas provides insights beyond your daily business.

Meet like-minded individuals to exchange, gain inspiration and new ideas, and network.

Programme will be published in








WESA CEO Ken Hershman: eSport-trends and how to be successfull in eSports | SPOBIS 2017
Draftkings CEO Robins in discussion with Sportradar CEO Koerl | SPOBIS 2017
Unikrn CEO Rahul Sood on the future of eSports-betting in Germany and worldwide | SPOBIS 2017
Eurosport CEO Hutton about TV rights for the Olympics and Eurosport's strategy for the future | SPOBIS 2016




Congress Centre North Koelnmesse/KölnKongress

50679 Cologne



The Congress Centre North Koelnmesse is located near the river Rhine in the center of Cologne and has an ideal transport infrastructure. The convention center is not far from the Cologne/Bonn Airport and is easy to reach via public transport or by car.

How to get there

Get directions here

The parking space P21 is available for your use.



Please send your press request to Jule Nocker (nocker@sponsors.de).


SPONSORs is the leading German-language provider of information in the sports business industry.

Since its founding back in 1996, SPONSORs has offered all market participants comprehensive information and platforms to enable them to interact as well as to further their expertise. The company portfolio ranges from media coverage (SPONSORs) to conferences and corporate events (SPOBIS) through to further training for the managers of the future (SPOAC).