Programm 2018

SPOBIS Gaming & Media

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11:00
20.8. |
11:15 – 12:15 |
Raum 4 (2. OG) |
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Masterclass |

How to be successful in Esports as a non-endemic brand

More and more non-endemic brands become aware of Esports and want to get a foot into the market. This masterclass provides a deep dive into ESL’s work with brands like Mercedes-Benz, DHL or Vodafone. We will share our first-hand insights from ESL’s perspective:

Why should non-endemic brands enter the Esports market? What successful cases do already exist? How does an effective partnership work? How can Esport and non-endemic brands benefit from each other?

Bernhard Mogk

SVP Global Sales & Business Development
ESL

Toan Nguyen

Executive Consulting Director
Jung von Matt/SPORTS und Partner JvM/STARS

Christine Schröder-Schönberg

Head of Sponsoring Team 
DHL
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